Starting a Dealer Relationship: What to Expect

Most new dealer relationships start the same way — a wholesale inquiry with a rough idea of volume and category interest. Our team follows up within one to two business days with a catalog, tiered pricing sheet, and a short call to understand your store, customer base, and reorder cadence.

From there, first orders typically fall in the Bronze tier (15–49 units per style), which is enough to test how a handful of styles perform in your specific market without overcommitting. We deliberately keep the entry threshold low — a large first order isn't a prerequisite for a good long-term partnership.

Once a dealer account is active, restocking is straightforward: your account manager tracks your sell-through and proactively flags styles worth reordering before you run out, rather than waiting for you to notice a gap on the shelf.

Dealers who consistently order in the Silver and Gold tiers unlock additional support — point-of-sale materials, priority production slots during high-demand seasons, and in some categories, private-label options. It's a relationship that's designed to grow with your store, not a one-time transaction.